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Vitamix Will Launch Its First Juicer This October

The MaxExtract Cold Press Juicer debuts for home kitchens on October 15, 2026, offering new options for produce preparation.

Updated on Oct. 5, 2026 in Appliances

Bold vector editorial illustration of a modern juicer with apples and carrots, representing a new home kitchen appliance launch.
Vitamix is expanding its appliance lineup with the launch of its first cold-press juicer, set for retail release on October 15, 2026. AI Illustration. Upload story photo >

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Vitamix, a company with over 100 years of experience in kitchen equipment, will release its first-ever juicer on October 15, 2026. This new appliance introduces the brand to the cold-press market for households.

Why it matters

The release marks a significant expansion for the manufacturer, bringing its long-standing history of high-performance blending into the dedicated cold-press juicing space for the first time.

The new unit features a 5.3-inch hopper for ingredients and comes with a 5-year limited warranty. It will be priced at $499.95 USD.

The players

Vitamix

An Olmsted Township, Ohio-based manufacturer known for its 100-year history of producing high-performance kitchen blenders.

The details

The device utilizes slow masticating technology to press fruits and vegetables rather than high-speed blade processing. A 5.3-inch hopper is designed to allow for whole-recipe loading of ingredients, while a reverse mode helps manage the juicing process. The unit comes in black or white, and all removable parts are dishwasher safe for easier cleaning.

Timeline

  1. October 5, 2026: The MaxExtract Cold Press Juicer was officially announced.

  2. October 15, 2026: The juicer becomes available for retail purchase.

The Home Front

This move represents a strategic pivot into the specialized cold-press appliance category for the longtime kitchen brand. It marks a departure from the high-speed blade systems that have defined the company's century-long market presence.

If you are looking to update your kitchen with a new juicer, note that this device uses a 5.3-inch hopper meant for whole-recipe loading. Consider checking your counter space to ensure the unit fits comfortably alongside your existing food prep appliances.

The takeaway

The brand's transition into cold-press technology provides a new option for produce preparation using specialized masticating components. When considering this purchase, keep your 5-year limited warranty documentation in a safe place for future reference.

Further reading

Explore the latest trends in Appliances to learn how new specialized devices are changing kitchen workflows.

Live Poll

Is now a good time for you to invest in a premium cold press juicer?