The Loan Store Has Rebranded to Averra Financial
The national lender updated its name to reflect an expanded suite of home financing products and tools.
Updated on Oct. 5, 2026 in Residential
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The lender previously known as The Loan Store officially transitioned to Averra Financial on October 1, 2026. This rebrand marks the company's evolution into a national platform following its 2023 acquisition of the Homepoint wholesale business.
Why it matters
The change reflects the shift from a local or regional identity to a national lending scale with more diverse product offerings. For homeowners and brokers, the rebrand highlights an increased focus on non-qualified mortgage products and home equity solutions.
The company reported a 68% year-to-date increase in non-QM loan volume through August 2026. While the name has changed, existing broker terms and loans currently in the process remain unaffected.
The players
Averra Financial
Formerly known as The Loan Store, this national lender provides diverse mortgage products and income-verification tools for complex borrowing scenarios.
Homepoint
A former wholesale mortgage business whose operations were acquired by The Loan Store in 2023 to facilitate national expansion.
Aven
A financial technology partner that collaborated with Averra Financial to launch a home equity line of credit product.
The details
The rebrand follows a strategy of national expansion supported by the 2023 acquisition of the Homepoint wholesale business. The company has integrated new product lines including a home equity line of credit partnership with Aven, which saw its first funded loan in May 2026. To assist borrowers with complex income documentation, the lender also provides a specialized tool known as Averra Advantage.
Timeline
The Homepoint wholesale business acquisition was completed in 2023.
The first loan through the Aven partnership was funded in May 2026.
The reporting period for non-QM volume growth ended in August 2026.
The official transition to the Averra Financial name took effect on October 1, 2026.
The Home Front
Averra Financial's expansion reflects a broader trend of non-bank lenders capturing market share by targeting non-QM mortgage borrowers. This shift highlights how firms are evolving to meet specialized income verification needs that traditional mortgage channels may not address.
If you have an active loan application with the company, contact your representative to confirm how the corporate rebranding might affect your documentation or digital portal access. Keep your existing loan documents on file as they remain valid under the new corporate name.
The takeaway
The transition to Averra Financial simplifies the lender's identity as it scales into a national platform. If you are exploring financing options, review the Averra Advantage tool to see if its specialized income verification fits your specific household financial profile.
Further reading
For more on changes in the lending market, browse our Residential section.
Source note: This article includes information reported by HousingWire.
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