Ford Announced Pricing for 2027 Bronco RTR
The performance-focused SUV will start above $50,000, offering specialized off-road components for enthusiast drivers.
Updated on Oct. 5, 2026 in Auto Parts
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Ford has confirmed that its upcoming 2027 Bronco RTR will carry a starting price of over $50,000, with fully-equipped models remaining under $60,000. The performance vehicle features specialized hardware tailored for high-speed off-road use.
Why it matters
Positioned well below the $80,000 starting price of the Bronco Raptor, the RTR trim brings performance-oriented components to a more accessible price point for off-road enthusiasts. This expansion of the Bronco lineup offers buyers a mid-tier alternative between standard models and the high-end Raptor.
The 2027 Bronco RTR starts above $50,000, while a fully-loaded configuration stays under $60,000. Standard features include 17-inch beadlock wheels, 33-inch tires, and a 1,000-watt cooling fan.
The players
Ford
An American automaker known for its extensive lineup of trucks and SUVs, including the storied Bronco brand.
The details
The RTR trim utilizes a 2.3-liter EcoBoost engine equipped with anti-lag technology that keeps the turbo spooled while in Baja Mode. To handle rugged terrain, the vehicle incorporates heavy-duty tie rods and reinforced steering hardware borrowed from existing Raptor and Badlands trims.
Timeline
January 2026: The 2027 Ford Bronco RTR was revealed at the Detroit Auto Show.
October 2026: Sales are expected to begin for the new trim.
January 2027: First customer deliveries are expected to arrive.
The Home Front
The RTR trim arrives as part of a broader trend of manufacturers diversifying performance-trim levels to capture distinct market segments. This strategy mirrors the expansion seen with the existing Ford Bronco Raptor, which occupies the high-performance space at a significantly higher price point.
If you are planning to add this vehicle to your household, prioritize reviewing your driveway clearance and garage dimensions to accommodate the 33-inch tires and standard height. Contact your local Ford dealer after October 2026 to discuss pre-order timelines and exact vehicle specifications.
The takeaway
The Bronco RTR offers a specialized off-road package at a price point below existing top-tier performance models. Prospective buyers should check the official Ford product pages in late 2026 for specific equipment sheets and to confirm ordering windows.
Further reading
For more updates on vehicle hardware and trim options, visit our Auto Parts section.
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Would you consider purchasing a high-performance SUV if the price tag was under $60,000?
