Jaguar Will Unveil Type 01 Electric Car in New York
The ultra-premium electric vehicle debuts October 8 ahead of scheduled 2027 deliveries for interested households.
Updated on Oct. 4, 2026 in Electric Vehicles
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Jaguar is set to debut its new Type 01 electric car in New York on October 8, 2026. This high-performance model aims to reposition the automaker as an ultra-premium brand with a 1,000-horsepower powertrain.
Why it matters
The launch marks a significant shift for the company, which saw sales drop 97.5 percent in July 2025, as it moves to compete with luxury rivals like Aston Martin and Bentley. This transition affects the brand's future market presence and the premium EV segment.
The Type 01 features a 120kWh battery and is priced at £130,000. It is designed with a 1.4-meter roofline and a three-motor setup delivering 1,000 horsepower.
The players
Jaguar
A luxury automaker pivoting to an ultra-premium electric-only business model following a period of declining sales and a controversial rebrand.
The details
The vehicle utilizes advanced torque vectoring technology that monitors grip and wheel slip 1,000 times every second. Its 120kWh battery pack is split beneath the floor, which allows the interior seats to be mounted in a low position for a sportier feel. The cabin features a wide high-definition display and a digital rear-view system to replace traditional mirrors.
Timeline
2024: Jaguar launched a controversial rebrand.
July 2025: Jaguar sales reportedly crashed by 97.5 percent.
May 2026: The Type 01 was first announced.
October 8, 2026: Jaguar unveils the Type 01 in New York.
Early 2027: First deliveries of the Type 01 are scheduled.
The Home Front
This development aligns with the ultra-premium brand repositioning strategy previously seen with manufacturers like Aston Martin. The move reflects a broader trend of legacy automakers exiting volume markets to focus on high-margin, ultra-luxury electric vehicle platforms.
Prospective buyers should monitor official brand announcements for reservation windows as the 2027 delivery date approaches. Research the specific home charging requirements for a 120kWh battery pack, as this will likely require a high-capacity residential charging station.
The takeaway
This vehicle highlights how luxury brands are leveraging massive battery capacities to compete in the performance EV space. Potential owners should track the scheduled 2027 rollout to see how this high-performance technology transitions from the prototype phase into production.
Further reading
Learn more about the latest developments in Electric Vehicles.
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