HomeServices of America Acquired Real Estate Agency 1000WATT
The residential brokerage firm has integrated the research agency to bolster its national marketing and creative strategy.
Updated on Oct. 1, 2026 in Residential
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HomeServices of America has acquired the real estate research agency 1000WATT, integrating the firm into its national network. The deal brings the entire 1000WATT team into the enterprise to support marketing across the firm's 50-state footprint.
Why it matters
This move aims to expand research and creative resources across the firm's operating companies and franchise networks. The integration follows the company's recent expansion into mortgage servicing and the launch of the OnePoint brand.
The acquisition brings a team with 20 years of industry experience into the HomeServices of America enterprise. This research and creative capacity will now support a footprint spanning 50 states.
The players
HomeServices of America
A major residential brokerage firm and franchise network that provides real estate, mortgage, and settlement services across the United States.
1000WATT
A real estate research and creative agency with 20 years of experience in industry branding and consumer insights.
Brian Boero
The former leader of 1000WATT who will now serve as chief marketing and strategy officer at HomeServices of America.
Marc Davison
A strategic partner from 1000WATT who has been appointed as the chief creative officer of HomeServices of America.
The details
The 1000WATT team joins HomeServices of America as part of a strategy to centralize research and creative platforms. By integrating these tools into its franchise network, the firm intends to streamline marketing and strategic operations. This follows recent efforts by HomeServices of America to broaden its ecosystem, which included the launch of the OnePoint brand and the addition of mortgage servicing capabilities.
Timeline
HomeServices of America acquired 1000WATT in 2026.
The Home Front
This acquisition is part of an ongoing trend toward consolidating real estate service ecosystems into single-source networks. It marks a push to integrate research and marketing directly into the mortgage and brokerage services homeowners interact with during a transaction.
Homeowners should be aware that the firms handling their brokerage or mortgage services may be updating their digital marketing and research tools. Review any recent service communications or branded materials from your real estate provider to identify if these new research platforms are now in use.
The takeaway
The merger signifies a shift toward more centralized, data-driven support for residential real estate transactions. Homeowners can expect to see more integrated branding and research-backed strategy when working with franchises under the HomeServices of America network.
Further reading
Learn more about shifting Residential real estate trends impacting property services.
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