Kohl's Expanded Babies R Us Shops to 56 Locations
The retailer added dedicated baby gear shops and a new gifting line to help families shop for essentials.
Updated on Sept. 27, 2026 in Babies
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Would you consider shopping for baby gear at a local Kohl's store?
In September 2026, Kohl's expanded its retail footprint by adding 56 dedicated Babies R Us shop-in-shops to stores across the country. These new sections offer parents and gift-givers a curated selection of nursery items and baby gear.
Why it matters
The expansion integrates a well-known baby brand directly into existing department store locations, simplifying the shopping process for essential nursery goods and gifts. This rollout aims to provide families with more convenient access to specialized baby inventory alongside their standard shopping trips.
Kohl's opened 56 new shop-in-shops this September, including a location at 4971 Stelton Road in South Plainfield. The retailer also introduced an exclusive collection of crib sheets, blankets, and bibs, with gifting options available for under $25.
The players
Kohl's
A national department store retailer that expanded its inventory to include dedicated nursery and baby gear shops.
Babies R Us
A recognized baby-focused brand that now features shop-in-shops and exclusive product collections within Kohl's stores.
Millie Moon
A diaper brand introduced to Kohl's inventory as part of the retailer's expanded baby product offerings.
Hallmark
A gift and greeting card company providing new gift sets available within the updated nursery product lines.
The details
The expansion physically incorporates Babies R Us sections into Kohl's floor plans to house specialized baby gear and nursery essentials. To accompany this, the retailer introduced exclusive product lines and new brand partnerships, such as Millie Moon diapers and Hallmark gift sets, across all store locations.
Timeline
• Kohl's completed the expansion of 56 Babies R Us shops in September 2026.
• The company introduced a new gifting assortment across all stores in Fall 2026.
The Home Front
This development follows a trend of department stores leveraging shop-in-shop partnerships to modernize their retail footprint. These integrations represent a strategic effort to consolidate baby supply shopping into general-merchandise destinations.
If you are planning to shop for nursery essentials, you can check the Kohl's store locator to see if a nearby branch includes one of the 56 new Babies R Us shops. For those on a budget, look for the exclusive gift collections that feature items priced under $25.
The takeaway
The addition of these shops provides a new local resource for parents seeking specialized nursery gear and affordable gifting options. Keep the $25 price point in mind when planning ahead for baby shower needs or quick nursery replenishment trips.
Further reading
For more information on outfitting your nursery, visit the Babies section.
Source note: This article includes information reported by NJ.
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Would you consider shopping for baby gear at a local Kohl's store?
