Free App Lets Families Swap Outgrown Toys

Families with young children can photograph toys they no longer use and trade them with nearby households through Swipez.

Updated on Nov. 7, 2026 in Home Organization

Bold vector editorial illustration of wooden blocks, a plush toy, and a rocking horse arranged in an exchange in generous negative space.
Vogue Williams and Spencer Matthews have launched Swipez, a free app letting families trade outgrown toys with nearby households through mutual swipe matches. AI Illustration. Upload story photo >

Live Poll

Would you swap outgrown toys with other families instead of buying new ones?

Celebrities Vogue Williams and Spencer Matthews have launched Swipez, a free app that lets families swap toys their children have outgrown. Users photograph toys and swipe right on those they like, and mutual matches arrange meetups to trade.

Why it matters

Families with young children face constant toy turnover, and a swap-based app offers a way to refresh a playroom without new spending. The founders say their own children still want new toys every week, which is the household pressure the app is built around.

Swipez is a free app launched by Vogue Williams and Spencer Matthews, who have four children, the youngest a newborn named Remy Valentine. The platform works by photographing toys and matching families through mutual swipes.

The players

Vogue Williams

Irish television presenter and entrepreneur, now co-founder of the family-focused Swipez toy-swap app.

Spencer Matthews

British television personality and entrepreneur, co-founder of Swipez alongside his wife Vogue Williams.

The details

Users photograph toys in seconds through the app and swipe right on items they want. When two families both swipe right on each other's toys, the app creates a match, and those families arrange a meetup to exchange the toys. The model is built around quick listing and direct, family-to-family trades rather than selling or shipping.

Timeline

  1. Last year: the family bought a €2.8 million coastal home in Howth and sold a four-bedroom Battersea duplex.

  2. Two months before the launch: Vogue Williams gave birth to their fourth child, Remy Valentine.

  3. In the last few weeks: the pair teased the Swipez venture on social media.

  4. November 7, 2026: the Swipez launch was announced on Instagram.

The Home Front

Swipez applies the mutual-swipe matching model, familiar from dating apps, to children's toy exchange between households. It sits in the secondhand and peer-to-peer resale space, where families seek to reduce clutter and recurring toy spending.

If your children have outgrown toys, a swap-based app can free up playroom space without adding to your spending. Before handing over toys, check their condition and safety, and arrange meetups in a public place you trust.

The takeaway

Swapping outgrown toys can keep a playroom manageable and cut recurring purchases, especially as families grow. Before trading, inspect each toy for wear and missing parts so both families get something usable.

Further reading

For more ways to keep a household's clutter moving, browse our Home Organization coverage.

Source note: This article includes information reported by Rsvp.

Live Poll

Would you swap outgrown toys with other families instead of buying new ones?