Klaver Flowers Film Shows Lily and Summer Flower Growing
Gardeners buying lilies and summer flowers can see how a family-owned grower raises them in Ethiopia and the Netherlands.
Updated on Nov. 4, 2026 in Gardening
Klaver Flowers, a family-owned flower grower, premiered its new company film for employees at its Hawassa, Ethiopia and Heerhugowaard, Netherlands locations. The film will also be shown to customers and business relations at the Trade Fair Aalsmeer.
Why it matters
For gardeners and flower buyers, the film offers a window into how commercial flowers are grown, from starting material to finished blooms, across two continents. It is a company communication rather than a product change, so it does not directly alter what buyers pay or how to care for flowers at home.
Klaver Flowers produces lilies in Heerhugowaard and summer flowers in Hawassa, and propagates its summer flower starting material in-house. The film was premiered at both sites and will be shown at Trade Fair Aalsmeer, booth 7.2.
The players
Klaver Flowers
A family-owned flower grower producing lilies in the Netherlands and summer flowers in Ethiopia, known for in-house propagation and variety trials.
The details
The company film premiered through screenings at both the Ethiopia and Netherlands sites, with teams at each location seeing it first. Klaver Flowers grows lilies in Heerhugowaard and summer flowers in Hawassa, raising its summer flower starting material in-house before it reaches production. New varieties are tested in the company's trial garden. At the Trade Fair Aalsmeer, visitors at booth 7.2 can watch the film and meet the team.
Timeline
Company film premiered at the Hawassa and Heerhugowaard sites, with the article published on 4 November 2026.
The film will be shown to customers and business relations at the Trade Fair Aalsmeer.
Klaver Flowers' foundations were laid in 1907.
The Home Front
Lilies and summer flowers grown in Ethiopia and the Netherlands reach home gardens through the same international cut-flower trade shown at Trade Fair Aalsmeer. This film is a grower communication rather than a shift in supply, pricing, or availability for home gardeners.
If you buy lilies or summer flowers, this film gives no new care or pricing change to act on. Gardeners interested in growing lilies at home can check the variety and bulb-planting guidance in the Gardening section.
The takeaway
Commercial growers like Klaver Flowers rely on in-house propagation and trial gardens to bring new varieties to market, a practice home gardeners can echo by testing a few new plants in a small corner before committing a whole bed. Keep an eye on the Gardening section for variety and care guidance as it is published.
Further reading
For background on how commercial flowers are grown and sold, explore the Gardening section.
Source note: This article includes information reported by Floraldaily.
