Ferrari's Luce EV Run Sells Out for 2027
Buyers seeking the brand's first electric car face a fully allocated 2027 production run starting near $615,000.
Updated on Nov. 3, 2026 in Electric Vehicles
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Ferrari has sold out its 2027 production run of the Luce, its first electric car, a five-seater designed by Jony Ive with a starting price of about $615,000. The company also raised its full-year adjusted earnings guidance to at least €3 billion.
Why it matters
For buyers in the global luxury market, the sellout signals that demand for Ferrari's first EV has held up despite public criticism when the car debuted in May. The company's stock fell after that debut, so the full allocation of 2027 units and the raised earnings outlook offer a counterweight to investor concern about the new model.
The 2027 Luce production run starts at about $615,000 and is fully allocated. Ferrari's longer-term target is to sell 2,500 Luce units by 2030, though total production volume has not been publicly disclosed.
The players
Ferrari
Italian luxury sports carmaker known for its high-performance cars, whose third-quarter results were supported by its existing lineup and customization business.
Jony Ive
British designer, former Apple design chief, who designed the Luce electric car for Ferrari.
The details
The Luce is Ferrari's first electric vehicle and a five-seater designed by Jony Ive, debuting in May 2026 to public criticism. Ferrari's third-quarter results were driven by its existing lineup and growing demand for personalized options, with customizations making up more than 21% of car and parts revenue. First Luce deliveries are expected to begin in the fourth quarter, with the company targeting 2,500 units sold by 2030.
Timeline
May 2026: The Luce debuted and was widely panned.
Q4 2026: First Luce deliveries are expected to begin.
2027: The Luce production run is fully allocated.
2030: Ferrari's target to sell 2,500 Luce units.
The Home Front
For readers following the premium EV segment, the Luce's sellout suggests that ultra-luxury buyers are still willing to commit to electric vehicles at very high price points. Ferrari's results sit against a broader luxury market where personalization has become a major revenue driver.
If you are considering a premium EV, note that Ferrari's 2027 Luce allocation is already full, so new buyers will need to watch for later production windows. Factor in the high starting price of about $615,000 and check with a licensed financial advisor before committing to a major purchase.
The takeaway
The Luce's sellout shows that demand for Ferrari's first EV has held up despite early criticism. If you are weighing an electric luxury purchase, keep a copy of your order and allocation documents on file and confirm delivery timing with the dealer.
Further reading
For the wider picture on battery-powered cars, see our Electric Vehicles coverage.
Live Poll
Do you think ultra-luxury cars like Ferrari's Luce are worth the price?
