Pure Treats Buys Primal, Forms Combined Pet Group
Pet owners using PureBites or Primal products now see both brand lines under one company, with new manufacturing sites in Texas and Colorado.
Updated on Nov. 1, 2026 in Pets — General
Pure Treats, the Canadian company behind the PureBites brand, has acquired Primal Pet Foods in 2026. The deal creates the combined Pure Treats Primal Pet Group, which brings together two pet-food brands with distinct product lines.
Why it matters
For pet owners, the combination links PureBites' single-ingredient treats with Primal's raw and freeze-dried nutrition, giving households a wider range of options under one company. The acquisition adds manufacturing facilities in Texas and Colorado, which may affect where some products are made.
Primal Pet Foods was founded in 2001 and Pure Treats in 2005, so the combined group brings together brands with roughly four years between their start dates. The acquisition adds manufacturing facilities in Texas and Colorado to Pure Treats' Canadian base.
The players
Pure Treats
A Canadian pet-food company founded in 2005 and known for the PureBites brand of single-ingredient treats.
Primal Pet Foods
A pet-food company founded in 2001 and recognized as a pioneer in raw and freeze-dried pet nutrition.
The details
Pure Treats, founded in Canada in 2005, is the company behind the PureBites brand, which emphasizes single-ingredient products. Primal Pet Foods, founded in 2001, is recognized as a pioneer in raw and freeze-dried nutrition. The acquisition expands Pure Treats' reach into complete diets, meal mixers and toppers, and the two businesses now operate together as Pure Treats Primal Pet Group.
Timeline
Primal Pet Foods was founded in 2001.
Pure Treats was founded in 2005.
Pure Treats acquired Primal Pet Foods in 2026.
The Home Front
The deal reflects consolidation among pet-food brands that specialize in different feeding formats, with Primal's freeze-dried and raw lines now sitting alongside PureBites' treats. It places the combined group among companies offering owners a broader set of feeding and topping options under one corporate roof.
If you buy PureBites or Primal products, check the packaging for the manufacturing location and lot information, since production sites may change after the acquisition. Keep your current product labels on hand so you can compare ingredients if formulas are updated.
The takeaway
Pet owners who rely on single-ingredient treats or raw and freeze-dried diets now have both lines under one company. Note the brand names and lot codes on your current products so you can track any changes in ingredients or sourcing over the coming year.
Further reading
For more on feeding and treats, browse our Pets — General coverage.
Source note: This article includes information reported by Petage.
