Chrono24 Adds Dedicated Section for Independent Watches
Watch collectors can now easily browse five independent brands through a new dedicated area on the site.
Updated on Oct. 30, 2026 in Local Shops
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The watch marketplace Chrono24 has launched a new section dedicated to independent watchmakers, making it easier for collectors to discover niche timepieces. This initiative introduces five distinct brands to the platform, each with its own online space to showcase new models.
Why it matters
Independent watch brands often struggle for visibility in large secondary-market platforms, making this change a significant improvement for buyers searching for unique, small-batch craftsmanship. By centralizing these collections, the site simplifies the discovery process for enthusiasts.
Chrono24 has officially incorporated five independent watch brands, including Fears, Airain, MAEN, DWISS, and Rönkkö, into its platform. Each of these brands is now featured in a newly established Independent Brands area on the company website.
The players
Chrono24
A global online marketplace for luxury and independent watches that acts as a intermediary between private sellers and commercial dealers.
The details
The initiative creates a dedicated hub for boutique watchmakers, addressing the historical difficulty of finding these smaller manufacturers on the site. To maximize visibility, each of the five brands will occupy a prominent space on the platform homepage for a one-week duration. Users can navigate to these collections using the dedicated drop-down menu now available on the main interface.
Timeline
October 30, 2026: The initiative officially launches on the platform.
The Home Front
This move mirrors the broader retail shift where niche, independent producers are gaining ground against established luxury conglomerates. It reflects a growing market preference for small-batch craftsmanship that is increasingly disrupting standard watch-collecting categories.
Collectors should use the platform's new drop-down menu to filter for these five independent brands. Keep an eye on the site homepage for the weekly rotating brand spotlights to see if your preferred maker is featured.
The takeaway
Centralizing independent watchmakers makes it easier for collectors to track emerging brands without digging through thousands of generic listings. If you are interested in smaller makers, check the marketplace regularly to catch the weekly spotlight features for Fears, Airain, MAEN, DWISS, and Rönkkö.
Further reading
To explore more resources for unique timepieces and boutique retail, browse our Local Shops section.
Source note: This article includes information reported by WatchPro.
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