Cleverpup Launches Dog Accessories in UK Market
UK dog owners get access to five new travel-focused accessories from the US brand in time for the holiday season.
Updated on Oct. 29, 2026 in Pets — General
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Pet distributor PetFellas has secured an exclusive partnership to bring the US-based dog accessories brand Cleverpup to the United Kingdom. Pet owners can expect the initial five-product range, including carriers and travel kits, to hit the market in time for the Christmas season.
Why it matters
The launch marks a new entry in the UK market for pet gear, with the brand aiming to offer designs inspired by the baby industry. This expansion provides local pet owners with new options for travel and training accessories ahead of the upcoming holiday gifting period.
PetFellas is introducing five initial products, including the Transit Tote Dog Carrier and Bistro Box Dog Food Travel Kit. The rollout follows a preview of the range at the PATS trade show held last month.
The players
PetFellas
A distributor specializing in pet products that now serves as the exclusive UK partner for Cleverpup.
Cleverpup
A US-based manufacturer of dog accessories founded by Ellen and Michael Diamant that adapts baby-industry design principles for pets.
The details
Cleverpup creates accessories by applying industrial design standards typically found in the baby products industry to gear for dogs. The new UK lineup includes functional travel tools like the Nomad Collapsible Silicone Bowls and the Snackpack Treat Pouch, which are being offered in various color options to suit different pet owner preferences.
Timeline
PetFellas previewed the product range at PATS in September 2026.
The products will be available for the Christmas 2026 gifting season.
The Home Front
The UK continues to be a primary target for international pet gear expansion due to the country's documented reputation as a dog-loving nation. This launch reflects a broader trend of manufacturers moving beyond basic pet supplies to offer higher-end, lifestyle-focused travel and training gear.
If you are looking for holiday gifts or travel gear, watch for the arrival of these new carriers and training tools in December. You may want to check your current travel equipment to see if a collapsible bowl or specialized treat pouch would help with upcoming seasonal trips.
The takeaway
The arrival of Cleverpup brings baby-inspired design to common pet travel items like carriers and food kits. Keep an eye out for these products in December if you are updating your pet travel supplies for the new year.
Further reading
For more on managing your dog's travel and training gear, visit Pets — General.
Source note: This article includes information reported by Pet Business World.
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