2027 Ferrari Luce Electric Luxury Car Priced at $560,800
The new luxury electric model will arrive in the U.S. in 2027 with a price point exceeding top-tier ultra-luxury vehicles.
Updated on Oct. 21, 2026 in Electric Vehicles
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Ferrari has unveiled the starting price for its upcoming 2027 Ferrari Luce, a new four-door, five-seat electric vehicle. The luxury model is slated for its U.S. market launch in the second quarter of 2027.
Why it matters
This high-performance electric vehicle marks a significant entry into the ultra-luxury EV segment, carrying a price premium that exceeds the most expensive trims of the Rolls-Royce Cullinan. Its arrival signals a shift in the luxury automotive market toward high-output electric power.
The Ferrari Luce features a 122-kWh battery and four electric motors, delivering 1,035 horsepower with a 280-mile EPA-estimated range. It is priced at $560,800, which is $80,000 lower than initial projections.
The players
Ferrari
An Italian luxury sports car manufacturer known for high-performance combustion engines that is now expanding into electric vehicle production.
Jony Ive
A renowned industrial designer best known for his long tenure leading the design team at Apple, now collaborating on automotive projects.
Marc Newson
An influential industrial designer who has worked extensively across furniture, luxury goods, and aviation, collaborating here on vehicle development.
The details
The Luce utilizes one electric motor dedicated to each wheel to manage power delivery. Drivers can use steering-wheel-mounted paddle shifters to manually adjust both the torque distribution and the intensity of the regenerative braking system. Designed in collaboration with Jony Ive and Marc Newson, the vehicle is capable of accelerating from 0 to 62 mph in 2.5 seconds.
Timeline
October 21, 2026: Pricing details were officially announced.
Q2 2027: The Ferrari Luce is scheduled to reach the United States market.
The Home Front
The introduction of the Ferrari Luce underscores the rapid integration of high-performance electric powertrains into the ultra-luxury segment. This expansion reflects a broader trend of heritage manufacturers competing directly with established luxury utility vehicles on both price and technological output.
Prospective buyers should monitor official dealer communications as the 2027 launch date approaches to understand local availability and reservation processes. Owners interested in high-output electric vehicles should evaluate their home electrical capacity for Level 2 charging installation.
The takeaway
The 2027 Ferrari Luce signals a major shift in ultra-luxury performance, combining 1,035 horsepower with a significant price premium over top-tier SUVs. Keep an eye on regional release announcements if you are tracking the luxury EV market shift for future purchase considerations.
Further reading
For more on how new battery technologies are shaping the market, visit our guide to Electric Vehicles.
Source note: This article includes information reported by HotCars.
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