Ritchie Bros. Adds Fixed-Price Equipment Buying Options
The platform now allows buyers to purchase or make offers on equipment outside of scheduled auction days.
Updated on Oct. 20, 2026 in Trucks
Live Poll
Do you prefer fixed-price purchasing over traditional bidding when buying equipment?
Ritchie Bros. has launched Buy Now and Make Offer purchasing options across North America, adding over 10,000 equipment listings to its online marketplace. These new formats allow buyers to acquire machinery immediately or submit offers without waiting for scheduled auction days.
Why it matters
The change shifts the platform from a strict auction-only model to a versatile marketplace that better aligns with modern buyer and seller logistics. By enabling 24/7 exposure for listings, the company aims to meet requests for more flexible procurement timelines outside of traditional auction events.
The platform added 10,000 equipment listings now available through fixed-price Buy Now or negotiated Make Offer options. These tools supplement the existing unreserved auction calendar with 24/7 availability for potential buyers.
The players
Ritchie Bros.
A global company based in Westchester, Illinois, that operates a large-scale marketplace for heavy equipment and trucks.
The details
Customers can now browse and select items using fixed-price Buy Now functionality or the Make Offer submission process alongside traditional unreserved auctions. Sales teams facilitate the logistics for these new transaction types by managing shipping arrangements and offering optional warranty coverage, which are added directly to customer invoices.
Timeline
October 20, 2026: Buy Now and Make Offer options launched in North America.
The Home Front
This move represents a departure from traditional auction-only platforms toward a broader omnichannel procurement model. It reflects a wider industry trend of integrating fixed-price and negotiation-based sales to compete with modern digital marketplaces.
Existing customers should log in to their current accounts to view the new inventory formats alongside existing auction lots. If you are planning a vehicle or equipment purchase, review the shipping and warranty options now included in the updated invoicing process.
The takeaway
Buyers now have more control over procurement timelines without waiting for specific auction dates. Use your existing account credentials to browse the new listings and consult the platform's support teams regarding shipping or warranty coverage before finalizing any offer.
Further reading
For a deeper look at how market changes affect vehicle and machinery acquisition, explore our Trucks section.
More information
To review the new purchasing features and terms, consult the how to buy guide.
Live Poll
Do you prefer fixed-price purchasing over traditional bidding when buying equipment?
