Maserati to Unveil New Electric Vehicle Concepts in December
The luxury automaker will present new concepts using a global manufacturing partnership to streamline costs.
Updated on Oct. 20, 2026 in Electric Vehicles
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Maserati plans to present new electric vehicle concepts this December in Modena, potentially unveiling two models developed in partnership with JAC and Huawei. These vehicles aim to accelerate development and reduce costs while maintaining final assembly in Italy.
Why it matters
Following the discontinuation of the Levante in 2024 and the end of Quattroporte production in 2023, Maserati is shifting its strategy to compete in the electric luxury market. This move seeks to balance efficient global manufacturing with the brand's premium Italian identity.
Stellantis currently allocates 70 percent of its development budget to Fiat, Peugeot, Jeep, and Ram, illustrating a shift in resources across its 12 total brands. Maserati will preview these new electric concepts in December 2026.
The players
Maserati
An Italian luxury vehicle manufacturer known for performance cars and its history of grand touring models.
Stellantis
A multinational automotive corporation that manages 12 brands, including Maserati, Fiat, and Jeep.
Huawei
A multinational technology company providing the HIMA platform architecture for vehicle development.
JAC
An automotive manufacturer responsible for the production of the vehicle bodies in China.
The details
The upcoming vehicles will utilize the Huawei HIMA platform, with their bodies manufactured in China by JAC. To retain the 'made in Italy' label, final assembly, interior installation, and chassis tuning will take place domestically. This production model is designed to significantly lower manufacturing costs and shorten the time required for new vehicle development.
Timeline
December 2026: Maserati concept presentation scheduled in Modena.
2024: Levante model discontinued.
2023: Quattroporte production ended.
2016: Original Maserati Levante went on sale.
The Home Front
This move marks a shift in how luxury brands handle high-cost electric vehicle production by partnering with specialized tech firms. It follows the Stellantis 2026 brand management strategy, which streamlines development spending across the company's 12-brand portfolio.
Luxury car buyers should monitor the upcoming December presentation for potential insights into future Maserati ownership costs and technology integration. Keep an eye on the official brand channels for specific release dates to understand how these changes might impact the resale value of existing gasoline models.
The takeaway
Maserati is working to modernize its lineup through strategic partnerships that balance global efficiency with traditional Italian craftsmanship. Prospective buyers should track these concept unveilings to understand the future of the brand’s luxury EV offering.
Further reading
Learn more about the latest innovations in the market in our Electric Vehicles section.
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Would you consider buying a luxury vehicle produced through international partnerships between traditional brands and tech firms?
