EGO Power+ Launches New Lawn Maintenance Campaign
The brand's new campaign encourages homeowners in Australia and New Zealand to prioritize high-quality yard care.
Updated on Oct. 20, 2026 in Landscaping
Live Poll
Do you feel pressure to maintain your yard to match the standards of your neighbors?
EGO Power+ has launched its first integrated brand campaign across Australia and New Zealand. The campaign, themed For the Yard You've Always Wanted, focuses on the appeal of well-maintained outdoor spaces and neighbors observing manicured lawns.
Why it matters
The campaign shifts the brand's positioning from a provider of practical outdoor equipment to an enabler of high-quality garden maintenance. This strategy stems from research showing that most people would maintain their yards if they could achieve perfect results.
Market research indicates a majority of people would maintain their yards if they could keep them in perfect condition. The brand strategy has been developed by Town Square, which has collaborated with EGO Power+ since 2019.
The players
EGO Power+
A manufacturer of battery-powered outdoor equipment that competes in the global gardening tool market.
Town Square
A Melbourne-based creative agency that has provided brand strategy services to EGO Power+ since 2019.
The details
The campaign uses digital out-of-home media, radio, social media, and subscription video on demand to highlight the social appeal of high-quality landscaping. By showcasing the behavior of neighbors observing the well-maintained lawns next door, the advertising aims to reframe how homeowners view their own outdoor maintenance routine.
Timeline
2019: Town Square began working with EGO Power+.
October 2026: The integrated brand campaign launched in Australia and New Zealand.
The Home Front
This campaign reflects a broader industry trend of moving away from purely functional tool advertising to lifestyle-based marketing. It aligns with the growing demand for high-quality outdoor aesthetics that simplify ongoing property upkeep for busy homeowners.
Consider your yard maintenance goals and whether your current equipment is helping you achieve the aesthetic you want. If you struggle with upkeep, evaluate whether a change in power tools or maintenance frequency could help you reach a more professional-looking outdoor result.
The takeaway
Achieving your ideal yard often comes down to matching your maintenance frequency with the right tools for the job. Use this as a prompt to audit your current garden equipment and assess if a mid-season upgrade could make your routine more manageable.
Further reading
For more on keeping your property in top shape, visit Landscaping.
Live Poll
Do you feel pressure to maintain your yard to match the standards of your neighbors?
