Axalta Named Redefined 2027 Automotive Color of the Year

The deep ruby-red finish offers a new aesthetic option for drivers looking to personalize their vehicle exterior.

Updated on Oct. 14, 2026 in Car Culture

Bold vector editorial illustration of a polished ruby-red sphere, representing the 2027 automotive color trend. — Axalta Coating Systems designated 'Redefined', a deep ruby-red finish, as its 2027 Automotive Color of the Year to meet consumer customization demand. AI Illustration. Upload story photo >

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Do you consider the availability of unique or expressive colors when choosing a new vehicle?

Axalta Coating Systems has officially designated 'Redefined' as its 2027 Global Automotive Color of the Year. The deep, jewel-like ruby-red finish was unveiled at Automechanika Frankfurt to capture growing consumer interest in expressive vehicle aesthetics.

Why it matters

This shift toward vibrant, personalized finishes reflects a broader move in the automotive market toward customization. By prioritizing bold colors, manufacturers are responding to consumer demand for vehicles that stand out from neutral-toned fleets.

Axalta has maintained its Global Automotive Color of the Year series for 13 years, with Redefined marking the latest selection in a line that began with Radiant Red. The new color relies on advanced pigments and effect technologies to achieve its jewel-like appearance.

The players

Axalta Coating Systems

An international supplier of performance coatings for the automotive and industrial sectors that has tracked design trends for over a decade.

The details

The development of the Redefined finish relied on sophisticated color science and the integration of new pigment technologies that alter light reflection. Global color experts at the company synthesized consumer insights and current design trends to engineer the specific ruby-red saturation. This finish is designed for application across light and commercial vehicle platforms, as well as specialized industrial refinish uses.

2027 serves as the year Redefined holds the Global Automotive Color title.

The Home Front

This announcement follows a long-standing trend of manufacturers using proprietary color science to differentiate their automotive lineups. It continues the 13-year tradition of the Axalta Global Automotive Color of the Year series, which influences exterior design standards across the industry.

If you are planning to repaint a vehicle or purchase a new one in 2027, look for this ruby-red finish to hit dealership and refinish paint catalogs. Consider how personalized, high-effect coatings may impact long-term aesthetic appeal and future resale value when selecting your next car.

The takeaway

The move toward bold finishes like Redefined signals an ongoing consumer desire for highly personalized and expressive vehicle exteriors. When considering custom paint work, always consult with a professional shop regarding the maintenance requirements for multi-layer, high-pigment finishes.