CUK Group Appointed New Technical and Training Manager
The company has added industry veteran James Drummie to its team to assist dealers across the U.K. and Ireland.
Updated on Oct. 13, 2026 in Home Entertainment
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CUK Group has announced the appointment of James Drummie as its new technical and training manager. Drummie brings more than 25 years of professional experience in the audio-visual industry to the role.
Why it matters
This move is designed to strengthen technical support for residential audio-visual dealers throughout the U.K. and Ireland. It signals an increased focus on high-level dealer training and system design resources for regional partners.
James Drummie joins the company with over 25 years of experience in audio-visual retail, sales management, and product management. He previously taught the CEDIA Home Cinema Design course and served as a certified THX calibrator.
The players
James Drummie
An audio-visual industry veteran with over 25 years of experience, including past work as a THX calibrator and instructor for CEDIA courses.
CUK Group
A distributor specializing in residential audio-visual equipment and technical support for retailers throughout the U.K. and Ireland.
The details
The role involves direct support for dealers through product demonstrations, system design assistance, and technical training. Drummie will also collaborate with manufacturers to develop and launch new training programs for complex residential installations.
Timeline
October 13, 2026: CUK Group announced the appointment of James Drummie.
The Home Front
This appointment reflects a broader trend among AV distributors to prioritize specialized technical training for complex home cinema builds. It aligns with industry efforts to standardize design quality, similar to the frameworks established by the CEDIA Home Cinema Design course.
If you are planning a high-end home audio or theater installation, consult with your local AV professional regarding their training certifications. Dealers working with teams that prioritize ongoing technical education often deliver more reliable and integrated smart-home systems.
The takeaway
The addition of an experienced technical manager helps ensure that residential AV dealers have access to professional-grade design and product support. Homeowners should look for installers who maintain active relationships with distributors to stay updated on the latest installation practices.
Further reading
Learn more about the latest innovations and industry standards in our Home Entertainment section.
More information
For more information on the company's services and dealer resources, visit the CUK Group company website.
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