Avery Dennison Released ADfend Pro Protection Film
The new paint protection film series for vehicle surfaces offers gloss and matte options with a 10-year warranty.
Updated on Oct. 13, 2026 in Auto Parts
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Avery Dennison has launched the ADfend Pro paint protection film series, which utilizes a thermoplastic polyurethane formulation. This new product line aims to streamline application for installers while providing durable surface protection for vehicle owners.
Why it matters
The introduction of this series focuses on improving efficiency for professional installers, which may lead to faster service times for vehicle owners. The film features heat-activated recovery for superficial scratches, helping to maintain exterior aesthetics over time.
The ADfend Pro line features a 10-year warranty, covering gloss and matte finishes. This series replaces several existing Avery Dennison paint protection products currently on the market.
The players
Avery Dennison
A global manufacturer of pressure-sensitive materials and specialty products with a long history of automotive exterior protection solutions.
The details
The films are constructed from a thermoplastic polyurethane formulation designed for high conformability and faster adhesion build during installation. A hydrophobic top coat is applied to the surface, and the material includes heat-activated recovery technology to smooth out superficial scratches. By optimizing the handling characteristics of the film, the manufacturer intends to help installers increase their application speeds.
Timeline
The ADfend Pro series launched in October 2026.
Additional finishes and thicknesses are expected to arrive in the coming months.
The Home Front
The move to update existing protection lines reflects a broader industry shift toward materials that minimize labor-intensive installation steps. This development follows a documented trend of improving the longevity of exterior vehicle coatings through advanced synthetic formulations.
If you are planning to have paint protection film applied to your vehicle, consult with a professional installer about the specific durability and finish options available in the ADfend Pro line. Ensure that any protective film service includes a documented warranty card for your records.
The takeaway
Advancements in heat-activated protection films are designed to make professional automotive detailing more efficient. Keep a copy of your installation warranty in your vehicle's glovebox or digital maintenance folder for future reference.
Further reading
For more on maintaining your vehicle's exterior, browse our Auto Parts section.
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Do you believe paint protection film is a worthwhile investment to maintain your vehicle's resale value?
