Tire Group International Added Nobhex Tire Line
Drivers in Florida, Oregon, and Washington will see the brand, manufactured by Aztema, entering their local markets.
Updated on Oct. 12, 2026 in Auto Parts
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Tire Group International has entered into an exclusive distribution agreement to supply Nobhex tires to markets in Florida, Oregon, and Washington. These passenger vehicle, SUV, and light truck tires are manufactured in Irapuato, Guanajuato, Mexico.
Why it matters
This agreement aims to secure the long-term availability of the Nobhex brand across the supply chain, potentially increasing options for vehicle owners in the affected states. The partnership integrates manufacturing capabilities with a structured distribution network.
The distribution deal covers three U.S. states. The tires, manufactured by Aztema in Irapuato, Mexico, are designed for SUVs, light trucks, and passenger vehicles.
The players
Tire Group International
A distribution company managing regional supply chains for automotive products.
Nobhex
A tire brand producing options for passenger vehicles, SUVs, and light trucks.
Aztema
A manufacturing firm based in Mexico that produces tires for the North American market.
The details
Tire Group International is assuming responsibility for the distribution and support of Nobhex tires within the designated territories. By pairing Aztema’s production facilities in Irapuato with an established supply chain, the companies intend to create a more disciplined approach to market delivery. This model is intended to ensure consistent inventory availability throughout the distribution chain for retailers and consumers.
Timeline
October 12, 2026: The distribution agreement was formally announced.
The Home Front
This agreement reflects a broader shift toward regionalizing automotive supply chains by utilizing manufacturing hubs located in Mexico. The move aims to stabilize inventory availability for passenger vehicle components in competitive state markets.
If you are shopping for new tires in Florida, Oregon, or Washington, you may start seeing the Nobhex brand appear at local tire centers. Check your current tire sidewalls for size specifications and consult a licensed professional to ensure any new replacement meets your vehicle's safety requirements.
The takeaway
The expansion of this tire line introduces more brand variety into regional markets. When selecting new tires for your SUV or light truck, always prioritize tires that match the original equipment manufacturer (OEM) ratings for load and speed specific to your vehicle.
Further reading
Learn more about sourcing reliable components in our Auto Parts section.
Source note: This article includes information reported by Modern Tire Dealer.
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