Stellantis Evaluated Potential Future of Maserati Brand
The luxury automaker is reviewing its portfolio as Maserati sales and Stellantis income fall significantly.
Updated on Oct. 12, 2026 in Buying/Selling
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Following a 48 percent decline in net income during the first half of 2026, Stellantis is reviewing the Maserati brand for potential restructuring or discontinuation. This evaluation comes after a series of financial challenges for the luxury automaker.
Why it matters
The review stems from the need for corporate portfolio optimization amid significant losses at the brand and conglomerate levels. Maserati faces persistent pressure due to sluggish sales of new models and the recent loss of key vehicle lines.
Maserati recorded 6,500 units sold in the first half of 2024, down from 15,300 in the first half of 2023, while reporting an operating loss of $88.6 million for the 2024 calendar year.
The players
Stellantis
A multinational automotive conglomerate managing a diverse portfolio of vehicle brands through complex global manufacturing and cost-cutting operations.
Maserati
An Italian luxury vehicle manufacturer known for performance cars that currently faces significant global sales declines and operational losses.
Ferrari
A prestigious Italian sports car manufacturer identified as a potential buyer for the Maserati brand amid current corporate restructuring talks.
The details
Stellantis is auditing its underperforming assets to address financial strain across its portfolio. The strategy involves evaluating the viability of current Maserati offerings and the future of specific models following weak performance, such as the 97 MC20 units sold in Europe throughout 2025. Leadership is also balancing this review against the development timeline for future vehicles, including a new Levante replacement slated for 2027.
Timeline
Maserati sales reached 15,300 units in the first half of 2023.
Sales dropped to 6,500 units during the first half of 2024.
The brand reported an operating loss of $88.6 million for 2024.
Only 97 MC20 units were sold in Europe in 2025.
New Maserati models are projected for release between 2027 and 2028.
The Home Front
This move highlights a broader trend where major automotive groups prune luxury assets to protect balance sheets during periods of industrial volatility. Investors and owners should monitor how this restructuring impacts long-term parts availability and service networks.
Owners of current Maserati models should keep all service records and warranty documentation organized in a secure home file while the brand's future remains under review. If you are considering a luxury vehicle purchase, research the long-term support implications of brands undergoing major restructurings.
The takeaway
Automotive conglomerates often re-evaluate their brand rosters when financial performance dips, which can lead to shifts in long-term model support. If you own an affected luxury vehicle, keep your service records easily accessible to assist with potential future maintenance or warranty claims.
Further reading
Learn more about shifting market conditions in our guide to Buying/Selling.
Source note: This article includes information reported by The Piston Show.
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