Flywheel Formats Introduced New Television Programs at Mipcom
The distribution company presented new international television formats during the market event.
Updated on Oct. 8, 2026 in Car Types
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Flywheel Formats showcased new television programs at the Mipcom market in Cannes this October 2026. The company added titles such as The Random Driving Test and Scarman to its global distribution catalogue.
Why it matters
Expanding the availability of international television formats allows global broadcasters to adapt successful regional programming for diverse audiences. These new shows represent a growing effort to streamline the distribution of niche entertainment content.
Flywheel Formats was established in 2024 by Andrew Sime. The current catalogue features shows produced in Ireland and Ukraine, with a new Polish production of Supermarket Chef currently in development.
The players
Flywheel Formats
A distribution company founded in 2024 that manages the international licensing of television programs.
Andrew Sime
The founder of Flywheel Formats who previously held roles at Sony, Endemol International, and Banijay Rights.
The details
The newly catalogued programs utilize distinct localized production models to engage viewers. Supermarket Chef tasks contestants with managing a fixed budget to shop and cook within a grocery store setting, while Scarman features tattoo artists who transform physical scars into works of art.
Timeline
Andrew Sime established Flywheel Formats in 2024.
Flywheel Formats presented its catalogue at Mipcom in October 2026.
The Home Front
The international television market relies on events like Mipcom to facilitate the cross-border exchange of successful program formats. This development reflects a broader industry trend toward scaling regional hits for global syndication.
Viewers interested in international reality television may look for local airings of shows like The Random Driving Test, which currently airs on RTÉ One. Monitor regional broadcast schedules to see if these formats are adapted for your local market.
The takeaway
The rapid expansion of the Flywheel Formats catalogue demonstrates how quickly regional television concepts can be adapted for an international audience. Keep track of local program listings to identify when these specific show formats arrive in your region.
Further reading
Learn more about evolving entertainment distribution trends in our Car Types section.
Source note: This article includes information reported by C21Media.
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Do you believe international TV formats improve the quality of programming available in your country?
