Kubota Canada Earned Top Dealer Satisfaction Scores
The manufacturer achieved the highest average mean score in a North American survey of equipment dealers.
Updated on Oct. 5, 2026 in Trucks
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Kubota Canada secured the leading position in the North American Equipment Dealers Association survey, achieving an average mean score of 5.72 across 11 categories. Meanwhile, Kubota U.S. ranked fourth among seven full-line manufacturers with a score of 4.88.
Why it matters
These scores help homeowners and operators understand which manufacturers prioritize robust dealer support, impacting the ease of securing parts, quality of equipment, and efficiency of warranty repairs. The survey provides a benchmark for reliability in the support network that keeps machinery running.
Kubota Canada took the top spot in 10 individual categories, while Kubota U.S. improved its scores in 8 categories compared to 2025, including a 3.56% increase in warranty procedures. Dealers rated manufacturers on a scale of 1 to 7.
The players
Kubota Canada
A subsidiary of a global manufacturer of agricultural and construction equipment known for tractors and utility vehicles.
North American Equipment Dealers Association
A trade organization that advocates for equipment dealers and conducts annual manufacturer relations research.
Claas
A global manufacturer of agricultural machinery that achieved the highest combined average score in the 2026 dealer survey.
Kubota U.S.
The United States division of the equipment manufacturer that ranked fourth among full-line brands.
The details
Dealers grade manufacturers on 11 distinct criteria, including product availability, quality, and administrative protocols. These scores are consolidated into an average mean that reflects how effectively a brand supports its distribution network. While Kubota Canada reached the top of the survey, the data indicates performance varies by region, with Kubota U.S. showing improvement in warranty handling despite a lower overall ranking.
Timeline
2025 served as the comparison baseline for annual survey scores.
The North American Equipment Dealers Association published results in October 2026.
The Home Front
This report follows the annual reporting cycle established by the North American Equipment Dealers Association Dealer Manufacturer Relations survey to track brand performance. These rankings track how manufacturers manage dealer relationships, which directly correlates to the long-term support homeowners receive.
Homeowners should look at these rankings as a indicator of how easy it may be to source parts or receive timely service for specific brands in their area. Check with local dealers to see if their internal experience matches these national manufacturer scores before finalizing a purchase.
The takeaway
When selecting new equipment, consider how a manufacturer supports its local service network, as reflected in annual dealer satisfaction metrics. Track these scores yearly to ensure your equipment brand maintains a consistent level of parts availability and warranty support.
Further reading
For more on equipment trends and ownership, visit the Trucks section.
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Do you trust that major equipment manufacturers prioritize their dealers' needs over short-term profits?
