Wag & Bright Expanded Oral Care Reach to U.S. Retailers
Pet owners can soon find more dental health options at local independent retailers nationwide.
Updated on Oct. 2, 2026 in Pets — General
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Canadian brand Wag & Bright Supply Co. has launched a distribution partnership with Pet Food Experts to bring its dental products to thousands of U.S. stores. This move marks a significant expansion beyond the brand’s previous regional footprint.
Why it matters
The partnership aims to increase the accessibility of pet oral care supplies, allowing families to purchase dental items at local independent shops rather than through limited channels. It reflects the brand's ongoing growth strategy across international markets.
The partnership connects Calgary-based Wag & Bright with a network of 12,000 U.S. pet retail locations. The company offers a line of toothpaste, toothbrushes, and dental chews for pet households.
The players
Wag & Bright Supply Co.
A Calgary-based pet oral care brand founded in 2021 that manufactures toothbrushes, toothpaste, and dental chews.
Pet Food Experts
A major distributor that manages logistics and supply chains for over 12,000 independent pet retail locations across the United States.
Patrick Lima
The vice president of sales for Wag & Bright who brings 20 years of pet industry experience to the brand's expansion strategy.
The details
Wag & Bright will utilize the existing logistics network of Pet Food Experts to supply its specialized dental care inventory to independent storefronts. Under the guidance of Vice President of Sales Patrick Lima, the company is coordinating with these distributors to scale its product availability from its Canadian roots into the broader U.S. market. This setup helps independent retailers maintain competitive inventory levels alongside larger chains.
Timeline
Wag & Bright Supply Co. was established in 2021.
The partnership was publicly announced on October 2, 2026.
The Home Front
This move highlights the growing importance of independent pet retailers in the national supply chain for premium household pet products. It follows a documented trend where specialty brands leverage existing distribution networks to maintain local market relevance.
Check your local independent pet shop in the coming months to see if these dental care products have arrived on the shelf. You may want to review your pet's current dental routine and discuss specific product needs with your veterinarian before trying new chews or pastes.
The takeaway
Expanding access to pet dental care can help households maintain better preventative health routines for their pets. Keep an eye on local inventory to see if these supplies become available at your preferred neighborhood pet store.
Further reading
Learn more about caring for your animals at home in our Pets — General section.
Source note: This article includes information reported by Petfood Industry Community.
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