Aston Martin Will Host 2027 UNLEASHED Track Events

Owners of high-performance models will gain track access and professional coaching at three global locations in 2027.

Updated on Oct. 2, 2026 in Performance Vehicles

Gouache-painted editorial illustration of a sleek, low-profile race car silhouette on a winding track curve, evoking automotive performance and professional coaching.
Aston Martin announced its 2027 UNLEASHED programme, offering track access and professional coaching for high-performance vehicle owners at three global circuits. AI Illustration. Upload story photo >

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Aston Martin has scheduled three UNLEASHED customer programme events for 2027, providing track time and expert support for owners of high-performance vehicles. The series will take place at international circuits throughout the year.

Why it matters

The programme allows owners to explore the full engineering capabilities of vehicles like the Valkyrie and Valhalla in safe, specialized track environments. Access to professional telemetry and coaching helps drivers optimize performance safely.

Aston Martin has confirmed three UNLEASHED events for 2027. These sessions offer owners data analysis and coaching compared to standard driving experiences.

The players

Aston Martin

A luxury automotive manufacturer known for engineering high-performance vehicles including the Valkyrie and Valhalla.

The details

Participants receive one-on-one guidance from coaches who analyze racing lines and braking points to improve track skills. On-site engineers conduct telemetry reviews and data analysis to help drivers optimize vehicle performance during the sessions. The programme is specifically tailored to the unique engineering requirements of models including the Valkyrie and Valhalla.

Timeline

  1. The UNLEASHED event at Imola is set for April 2027.

  2. The UNLEASHED event at Silverstone is set for May 2027.

  3. The UNLEASHED event in Japan is set for September 2027.

The Home Front

Automotive manufacturers are increasingly integrating professional telemetry support into customer track programmes to help owners manage high-performance hardware. This trend mirrors the growing focus on providing owners with the specialized tools necessary to safely maintain and utilize complex machinery.

If you own a Valkyrie or Valhalla, check your vehicle documentation to verify your eligibility for the UNLEASHED programme. Consider scheduling a maintenance inspection with a licensed technician before any high-performance track event to ensure your vehicle is track-ready.

The takeaway

The UNLEASHED programme provides owners with professional data analysis to better understand their vehicle performance. Owners should verify their track-day requirements and confirm service intervals with an authorized dealer well ahead of the April 2027 start date.

Further reading

For more information on the latest track-focused driving opportunities, explore the Performance Vehicles section.

Source note: This article includes information reported by Forbes.

Live Poll

Would you choose high-performance track training over traditional luxury events for your vehicle?